I Used To Mercilessly Roast Rolex Owners. Now I Proudly Own One. I Gotta Come Clean.

Brandon Eugene
2 min readAug 2, 2023
Holy moly slow your Rolly

After years of poking fun at gurus posing with Lambos and Rolexes…I went out and got one myself.

But — before you call me a hypocrite, hear me out.

This isn’t about flashy status symbols or showing off.

For me, this Rolex marks a milestone. It represents years of grinding away on my online business. Long hours, sleepless nights, and countless failures before finally finding a formula that works.

While the “influencer bros” try to project an image of success, my journey has been anything but glamorous. It’s been filled with hard lessons, humility, and perseverance.

I’m not going to post cheesy photos posing with a luxury car. But I am damn proud of the work I’ve done to get here. Proud of the knowledge and skills I’ve accumulated from years of hustling in the trenches.

This watch reminds me to stay hungry and keep pushing. To enjoy the fruits of my labor after putting in the time on the long road to success. It’s a reward for the late nights of hard work no one saw.

I’ve earned this, not scammed for it. And I won’t be a douche flaunting it. But occasionally, when I catch a glimpse of it on my wrist, I’ll let it remind me that with perseverance and grit, big goals can slowly become a reality. Even if the path to success is messy and humbling.

The grind doesn’t end here. But stopping to celebrate the milestones along the way makes the journey sweeter.

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